Monday, July 30, 2018

Dalmia Cements ‘Backdoor Entry in Meghalaya

Dalmia Cement is a company that is the greenest cement company in the world with lowest carbon footprints. Dalmia (Bharat) Ltd which is one of the biggest cement makers in the nation is currently entering North East with a bang. The organization which is a part of the Dalmia groups has entered Northeast by and large and Meghalaya specifically through the back door. Dalmia has entered North East by acquiring 2 cement manufacturing units in the area, Calcom Cement Ltd as well as Adhunik Cement in Thangskai, East Jaintia Hills. The organization has additionally entered the area in style by getting northeast’s own particular most loved sports person – Mary Kom to support the organization's brand in addition to signing her up as the organization's national brand ambassador. Some days prior to launching its brand the organization additionally aroused the interests of the consumers with full-page color Ad that appeared in every one of the dailies in the area to announce its entry. Ads keep on raining down like the proverbial manna from heaven.


In Meghalaya, the organization has obtained Adhunik Cement which is situated in Thangskai town of Elaka Narpuh for 1,085 crores, which incorporates a twenty-five MW captive power plant. Adhunik which has a production limit of 1.5 million metric tons per year was sold to Dalmia a year ago and the arrangement was signed in Delhi. Adhunik is one of the 6 cement organizations in Jaintia hills which have started production. The others are Topcem, Star Cement, JUD, Hills Cement and Jaintia Cements Ltd. Other companies which are under construction are Amrit Cement and Gold Stone Cement, while Neelanchal Cement, of which the ongoing public hearing was stained with the argument, is pending ‘go-ahead’ from the Meghalaya State Pollution Control Board.

Cement Prices in Assam

The North East region Top cement companies have cut down cement prices by up to Rs 15 per bag in order to give GST advantages to customers. Dalmia Cement Company also has made this decrease in cement price in Assam so that it could pass on the benefit to the consumers.

Why Guwahati?

Dalmia Cement launched its products recently in Guwahati. Why Guwahati? Why in spite of the state having max numbers of cement plants in the district, all cement industries in Meghalaya give Shillong or any town in Meghalaya a miss? The reason is on account of all cement organizations in Meghalaya have their corporate workplaces set up either in Guwahati or Kolkata. None of the organizations pick Shillong, Jowai or Khliehriat to set up their corporate workplaces. The state government it appears is yet to detail an approach to guarantee that cement organizations hold fast to ecological standards and all the more vitally make employment avenues for the neighborhood youth.

But as of late several infrastructures and building projects are in the offing and hence Dalmia Cements has made its way into the state with a bang to provide more employment to the local qualified youths who are jobless as of now.

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